CLEAR PRODUCT SPECIFICATIONS
DIAMOND & CERTIFICATION GUIDE

Know your diamond.
Buy with confidence.

The 4Cs, lab-grown vs natural, what a certificate tells you and how metal purity works — everything in one place.

Close-up of diamond jewelry catching the light CUT · COLOR · CLARITY · CARAT
THE 4Cs

Four things that shape every diamond

Grading labs describe diamonds using four characteristics. Together they drive how a stone looks and what it costs.

Cut

How well the facets are proportioned and polished. Cut drives sparkle more than any other C — prioritise Excellent or Very Good.

Color

Graded D (colorless) to Z (light yellow). G–H looks colorless to most eyes in white metal; warmer grades suit yellow gold.

Clarity

Inclusions seen under 10× magnification, from FL (flawless) to I3. VS2–SI1 is often "eye-clean" and good value.

Carat

A weight measure: 1 carat = 0.2 grams. Two stones of the same carat can look different sizes depending on cut and shape.

GRADING SCALES

Color & clarity at a glance

GradeWhat it meansGood to know
D – FColorlessRarest color range; the difference is hard to see once set.
G – JNear colorlessLooks white face-up; popular value choice.
K – MFaint colorWarm tint that suits yellow and rose gold.
FL – IFFlawless / internally flawlessNo inclusions visible at 10×. Very rare.
VVS1 – VS2Very very / very slightly includedInclusions hard to find even under magnification.
SI1 – SI2Slightly includedOften eye-clean; check the specific stone.
I1 – I3IncludedInclusions may be visible without magnification.
LAB-GROWN VS NATURAL

Same diamond, different origin

Lab-grown diamonds are real diamonds — the same carbon crystal, hardness and sparkle as natural diamonds — grown in a controlled environment instead of formed underground over billions of years. Both are graded on the same 4Cs.

Lab-grown diamonds

  • Chemically and optically identical to natural
  • Typically cost significantly less for the same size
  • Certified by labs such as IGI and GIA
  • Laser-inscribed as laboratory-grown

Natural diamonds

  • Formed in the earth over billions of years
  • Finite supply and traditional rarity
  • Tend to hold resale value better
  • Certified by labs such as GIA and IGI
CERTIFICATION

What a grading report tells you

A grading report (certificate) is an independent lab's assessment of a specific stone. Always match the report number to the laser inscription on the girdle.

Independent lab

Reports from recognised labs such as GIA and IGI are widely trusted and consistent.

Report number

A unique number you can verify on the lab's website — and often inscribed on the stone.

Full grading

Shape, measurements, 4Cs, polish, symmetry and fluorescence, with a plot of inclusions.

Origin disclosed

Reports state whether a diamond is natural or laboratory-grown, and note any treatments.

METAL PURITY

Gold & platinum explained

Karat measures how much pure gold is in an alloy. Higher karat means richer color and softer metal; lower karat is more durable for everyday wear.

MetalPurityHallmarkBest for
10K gold41.7% gold417Durable, budget-friendly everyday pieces
14K gold58.5% gold585The balance of color and durability — most popular
18K gold75% gold750Richer color, fine jewelry and engagement rings
24K gold99.9% gold999Too soft for most set jewelry
Platinum95% platinumPT950Naturally white, dense and hypoallergenic
Sterling silver92.5% silver925Fashion pieces; tarnishes over time

White gold is usually rhodium-plated for a bright white finish; plating may need refreshing every year or two.